If you don’t know the answer, buy it!
A single contestant sets out to try and
answer ten questions and win as much money as they can, the only catch is if
they give one single wrong answer then they are out of the game. They see the
question and must then decide whether to answer it themselves or turn to the
audience of ’traders’ and ask them to ‘Sell Me The Answer.’
Contestants must make snap judgments
and are only allowed to select one trader, the one they believe has the right
answer. The contestant and the chosen trader then enter an intense negotiation
against the clock to agree a price for the answer, but there is no guarantee
that the trader is selling the right answer.
Once the contestant has done the deal
and heard the answer they must then decide whether to use it or ignore it,
running the risk of going home empty handed.
