2012 CLOUDSTREET CAMPAIGN RECOGNISED WITH TWO ASTRA INDUSTRY EXCELLENCE AWARDS
The Cloudstreet marketing and communications campaign has been recognised with two ASTRA Industry Excellence Awards.
Most Outstanding PR/Communications Campaign Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription TV channel, platform, program and/or drive subscription sales/subscriber retention.
• Tim Winton’s cloudstreet, showcase In awarding the campaign the Judging panel commented "Tim Winton’s Cloudstreet helped position STV as a leader in Australian high end production. It was a great campaign that used various storylines to deliver an impactful PR message."
And
Most Outstanding Off-Air Program Promotion Awarded to the most creative and effective off-air program promotion for a single subscription TV program, series or event. • Tim Winton’s cloudstreet, showcase Again, in awarding the campaign the judges commented "The off-air component for Cloudstreet went across a vast variety of mediums and touchpoints. It was a holistic campaign that achieved outstanding results. It had highly impactful creative." Screentime congratulations the entire team for their tireless efforts in promoting Cloudstreet, and for tailoring what has now been rightly recognised as an award winning campaign
ASTRA AWARDS •MOST OUTSTANDING DRAMA – TIM WINTON’S CLOUDSTEET – NOMINATED •MOST OUTSTANDING PERFORMANCE BY AN ACTOR – MALE: GEOFF MORELL CLOUDSTREET – NOMINATED •MOST OUTSTANDING PERFORMANCE BY AN ACTOR – FEMALE: ESSIE DAVIES CLOUDSTREET – NOMINATED •MOST OUTSTANDING PERFORMANCE BY AN ACTOR – FEMALE: KERRY FOX CLOUDSTEET – NOMINATED •BEST NEW TALENT – LARA ROBINSON CLOUDSTREET – NOMINATED •BEST NEW TALENT – HUGO JOHNSTONE-BURT CLOUDSTREET - NOMINATED
TV WEEK LOGIE AWARDS: •MOST OUSTANDING DRAMA SERIES, MINI-SERIES OR TELEMOVIE: CLOUDSTREET – NOMINATION •MOST OUTSTANDING ACTOR: GEOFF MORRELL CLOUDSTREET - NOMINATION
AUSTRALIAN DIRECTOR’S GUILD AWARDS: •BEST DIRECTION IN A TELEVISION MINI-SERIES: MATTHEW SAVILLE FOR CLOUDSTREET – AWARDED
AUSTRALIAN CINEMATOGRAPHERS SOCIETY AWARDS: •MARK WAREHAM – BEST CINEMATOGRAPHY IN A TELEVISION DRAMA – CLOUDSTREET – AWARDED GOLDEN TRIPOD

ASTRA AWARDS: •MOST OUTSTANDING DRAMA – CLOUDSTREET – AWARDED •MOST OUTSTANDING PERFORMANCE BY AN ACTOR – MALE – GEOFF MORRELL AND HUGO JOHNSTONE-BURT - NOMINATION •MOST OUTSTANDING PERFORMANCE BY AN ACTOR - FEMALE - ESSIE DAVID - NOMINATION •MOST OUTSTANDING PERFORMANCE BY AN ACTOR – FEMALE - KERRY FOX - AWARDED •BEST NEW TALENT – LARA ROBINSON - AWARDED •BEST NEW TALENT - HUGO JOHNSTONE –BURT - NOMINATION