...Sky One’s afternoon gameshow, ... the format and casting of audience and contestants is brilliant - it’s like Oliver Stone’s Wall Street performed by the cast of The Jeremy Kyle Show. Contestants are lied to - their dreams of winning are gleefully pissed against the wall by a studio audience who look like they’d cut your throat for the price of a kebab. As guilty pleasures go, it’s right up there with picking your nose and leaving it under a table for somebody else to find. 

Mike Reilly: Head of Factual. Green Inc 

BROADCAST NOW 05.11.09 


Gethin Jones lands brand new quiz show.

Blue Peter hunk Gethin Jones has landed his own daily quiz show, based on the bunfight that was the oldfashioned Stock Exchange.

In Sell Me The Answer, the player asks the audience - traders - for help when stuck by shouting out:”

Traders, Me the Answer!” Everyone in the audience then” fights it out” in scenes of mayhem, shouting why they should get picked to get up on stage with the contestant.

But the snag is traders can lie. And anyone managing to bluff successfully can win a load of cash while the contestant gets zilch. The top prize is a not-to-be-sniffed-at £ 25, 000.

Gethin says:” The lure of money does funny things to people. I expect that there will be fireworks in the studio.”

Nicola Methven

MIRROR 13.03.09 


Former Blue Peter presenter Gethin Jones is to front a new "greed-based" quiz show for Sky1 that will feature a stock exchange-style trading floor. Sell Me the Answer, will feature contestants being asked up to 10 questions, each worth an increasing amount of money. If they do not know the answers they will be able to ask for help from 60 'traders' who will try to convince them to negotiate a price for what might or might not be the correct answer. Contestants will be able to win up to £25,000 in prize money. Andrea Hamilton, Sky1's commissioning editor for entertainment, said: "It's an innovative and noisy quiz show format that is the perfect antidote to other quiet, contemplative quiz offerings. Time, greed and money are the essence of the quiz. "The stakes are high and it's a game of all or nothing. There will be a real sense of tension and excitement in the studio that will leave the players unsure of who they can trust." Sky1 has ordered 50 episodes of the hour-long quiz, which will also air on Sky's high-definition channel, from production company Thumbs Up. Filming will begin in April. "This is a quiz show that people will definitely be talking about the next day in the office or at school and Gethin has the perfect mix of warmth and fun," Hamilton said. Martyn Redman, executive producer for Thumbs Up, added: "The beauty of this show is that everyone is in with a chance to win big money prizes." Sell Me the Answer started as a quiz on Manchester radio station Key 103's breakfast show, Toolan in the Morning. In 2008, the quiz was awarded Gold in the Sony Radio Academy Awards where it was described as a "genuinely new and innovative format that provided sustained involvement for the audience and continuing opportunity for wider participation".

Leigh Holmwood

GUARDIAN 16.03.09