Sell Me The Answer - FORMAT
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Synopsis
If you don’t know the answer, buy it!

A single contestant sets out to try and answer ten questions and win as much money as they can, the only catch is if they give one single wrong answer then they are out of the game. They see the question and must then decide whether to answer it themselves or turn to the audience of ’traders’ and ask them to ‘Sell Me The Answer.’

Contestants must make snap judgments and are only allowed to select one trader, the one they believe has the right answer. The contestant and the chosen trader then enter an intense negotiation against the clock to agree a price for the answer, but there is no guarantee that the trader is selling the right answer.

Once the contestant has done the deal and heard the answer they must then decide whether to use it or ignore it, running the risk of going home empty handed.

 

Duration
50 x 60'
Definition
SD
Genre
Formats
Subgenre
Gameshow
Producer
Sell Me The Answer Ltd
Production Year
2009
Press

...Sky One’s afternoon gameshow, ... the format and casting of audience and contestants is brilliant - it’s like Oliver Stone’s Wall Street performed by the cast of The Jeremy Kyle Show. Contestants are lied to - their dreams of winning are gleefully pissed against the wall by a studio audience who look like they’d cut your throat for the price of a kebab. As guilty pleasures go, it’s right up there with picking your nose and leaving it under a table for somebody else to find. 

Mike Reilly: Head of Factual. Green Inc 

BROADCAST NOW 05.11.09 


Gethin Jones lands brand new quiz show.

Blue Peter hunk Gethin Jones has landed his own daily quiz show, based on the bunfight that was the oldfashioned Stock Exchange.

In Sell Me The Answer, the player asks the audience - traders - for help when stuck by shouting out:”

Traders, Me the Answer!” Everyone in the audience then” fights it out” in scenes of mayhem, shouting why they should get picked to get up on stage with the contestant.

But the snag is traders can lie. And anyone managing to bluff successfully can win a load of cash while the contestant gets zilch. The top prize is a not-to-be-sniffed-at £ 25, 000.

Gethin says:” The lure of money does funny things to people. I expect that there will be fireworks in the studio.”

Nicola Methven

MIRROR 13.03.09 


Former Blue Peter presenter Gethin Jones is to front a new "greed-based" quiz show for Sky1 that will feature a stock exchange-style trading floor. Sell Me the Answer, will feature contestants being asked up to 10 questions, each worth an increasing amount of money. If they do not know the answers they will be able to ask for help from 60 'traders' who will try to convince them to negotiate a price for what might or might not be the correct answer. Contestants will be able to win up to £25,000 in prize money. Andrea Hamilton, Sky1's commissioning editor for entertainment, said: "It's an innovative and noisy quiz show format that is the perfect antidote to other quiet, contemplative quiz offerings. Time, greed and money are the essence of the quiz. "The stakes are high and it's a game of all or nothing. There will be a real sense of tension and excitement in the studio that will leave the players unsure of who they can trust." Sky1 has ordered 50 episodes of the hour-long quiz, which will also air on Sky's high-definition channel, from production company Thumbs Up. Filming will begin in April. "This is a quiz show that people will definitely be talking about the next day in the office or at school and Gethin has the perfect mix of warmth and fun," Hamilton said. Martyn Redman, executive producer for Thumbs Up, added: "The beauty of this show is that everyone is in with a chance to win big money prizes." Sell Me the Answer started as a quiz on Manchester radio station Key 103's breakfast show, Toolan in the Morning. In 2008, the quiz was awarded Gold in the Sony Radio Academy Awards where it was described as a "genuinely new and innovative format that provided sustained involvement for the audience and continuing opportunity for wider participation".

Leigh Holmwood

GUARDIAN 16.03.09 

Ratings

Sell Me The Answer premiered on Sky One (UK) on Monday 9th November 2009. The series consistently gained viewers and comfortably outperformed the lead-in series by over 30%. 

Sell Me The Answer Switzerland first broadcast under the name 'Traders' on Thursday 20th October 2010. The series achieved fantastic ratings averaging a 22% share across all 3 seasons. It regularly sat within the 3rd highest rated entertainment show in the region. 

In India the format is one of the most popular and successful, sitting alongside the likes of Who Wants To Be A Millionaire and Deal or No Deal. The Bengali version first aired on Monday 21st May 2012 and raised Sanada's slot from 2.1% to 3.5%.