Real Hustle, The - FORMAT
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Synopsis
Revealing the secrets behind the scams

This international hit format gives an extraordinary insider’s guide to the world’s worst rip offs, scams, con tricks and hustles. Using a carefully cast team of slick, good looking actors and then a real cast of unsuspecting members of the public, each show reveals exactly how we are all relieved of billions of dollars every year. The team set up the con, they then carry it out on real people before revealing to them and us that they have been scammed and exactly how it was done. The Real Hustle really does reveal all the tricks in the book and shows exactly how easy it is to fall victim. Hugely entertaining, genuinely informative and, at times, shockingly revealing. The Real Hustle is a real TV treat.

Key Format Points Revealing the secrets behind the scams Hustlers secretly film unsuspecting marks Vox Pops of victims who have fallen for the scams

The Real Hustle Worldwide After broadcast deals that span more than 60 territories, thisinternational hit format has been produced in 8 countries to date and has beenbreaking ratings records worldwide. Australia Endemol Southern Star for Channel Nine Belgium Toreador for VT4 Germany Granada Production for Sat 1 (#1 ratings against all privatechannels in that slot) Israel Armoza Formats/Buzz TV for Channel 10 (Rated withing the top 3of channels 10's programmes) New Zealand Endemol Southern Star for TV3 (rating in the top 5 shows acrossTV3's channels) Russia Red Planet for Ren TV USA Objective Productions for Tru TV

Duration
30'
Definition
SD
Genre
Formats
Subgenre
Hidden Camera
Producer
OBJECTIVE PRODUCTIONS LTD
Ratings

Ratings: UK - Primetime flag-ship series for BBC Three - Core audience aged 16-34 years old - Major contributor to BBC’s overall digital share - Re-run of season lifted channel’s peak average - UK version watched in more than 60 territories Germany - Priority primetime series for Sat.1 - #1 rating against all private channels in its slot - #3 rating against all networks shows in its slot Israel - Top three rating show for Channel 10 - Achieved Channel 10’s first double-digital ratings - Achieved 9.58% share of all viewers New Zealand - Top 5 rating show across all channels for TV3