Teenage Boss - FORMAT
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Synopsis
What happens when a teenager takes responsibility for the family finances for a month?

Money issues are at the root of many family conflicts. From parents feeling their teenager’s spending habits are excessive, to teens wanting more money for what they consider to be life’s necessities.

A typical 16-year-old spends more than $350 every month, they are super-consumers splashing their cash on snacks, clothes, games and socialising with friends. Should the parents pay up or should they set limits and encourage accountability? Would you dare to let your teenager take over the family finances? In Teenage Boss, we do. Under the guidance of a financial expert mentor, we let the teenager assume responsibility for the whole family budget over the course of a month. The ultimate goal is to teach the teen (and their family) how to spend the money at hand in a sensible, balanced way.

Duration
6 x 60'
Definition
SD
Genre
Formats
Subgenre
Lifestyle
Producer
NRK
Awards

The original Norwegian series was placed 4th out of 16 shows for the TV Market Place of Innovation category at Prix Europa 2012 and was nominated for Best Reality at the Gullruten Awards 2012. Teenage Boss was also selected for the Eurovision Creative Forum 2012.

Press

DRG & NRK’s Teenage Boss Sets Up Home in Finland, Denmark, Holland & Spain MIPCOM, Cannes. Wednesday 4 October 2011. DRG confirmed today a slate of significant primetime network commissions and deals for its newly launched NRK Format, ‘Teenage Boss’. The news coincides with the distributor launching all-new NRK Formats ‘My Celebrity Boyfriend’ and ‘Challenge The Masters’, which recently premiered in Norway and achieved an unprecedented 37% of viewers in its Saturday night slot. DRG became NRK Formats exclusive distributor in spring 2011. Andrea Jackson, Managing Director, Acquisitions & Formats at DRG announced the news, “Teenage Boss puts one teen totally in control of the family’s finances for 30 days and we watch the emotion and drama unfold. It’s a really unique format which we’re delighted to confirm will soon be launching with new local versions on Finland’s YLE and Denmark’s DR.” Denmark’s DR has commissioned 6 episodes, produced in-house and their first season will premiere in late spring 2012. Two further deals have been inked with one of Europe’s biggest producers for the format in Holland and separately in Spain. Today’s news coincides with the confirmation by NRK1 that a second season of ?Teenage Boss? will go into production this year, ahead of season one’s premiere on November 9 launch. Ole Hedemann, Head of Format & Development at NRK welcomed the deals, Ole Hedemann, Head of Format Development at NRK welcomed the deals, “We are proud of the way our formats have been received by broadcasters and producers internationally. ‘Teenage boss’ is yet to be aired in Norway, but still we know it’s a strong format with a universal topic that will reach broad audiences in many countries. We are committed to, and will continuously bring the best of Norwegian creativity to the marketplace through our excellent relationship with DRG.” On Monday DRG launched two major new primetime titles from NRK Formats at MIPCOM. ‘Challenge The Masters’, which is titled ‘Quizdan’ in Norway, is the family-fun quiz-show which challenges amateur quizzers against specialist quizmasters, in a fast-paced elimination game of knowledge. ‘Challenge The Masters’ premiered on Saturday 17 September on NRK1, winning a 37% share of audience in its 9-10pm slot. DRG has this week previewed to producers at MIPCOM the hotly anticipated new factual entertainment NRK Format ‘My Celebrity Boyfriend’, which sees an intrepid and sassy journalist testing out the highs and lows of being the other-half of a famous celebrity. The format is set to premiere on NRK3 at 10pm in November.

Ratings

Teenage Boss premiered on 23rd November 2011 on NRK1 at 19.45 with a 45.4% share, easily beating the slot average for the channel which sits at 33%. The premiere episode beat all competition by a huge margin. The largest commercial station in Norway, TV2 achieved the second highest ratings with only a 16% share. The second episode maintained these high figures achieving 612,000 viewers and a 43.8% market share. Once again, Teenage Boss comfortably beat all competition in the slot. These high figures were maintained throughout the six episode series.

Teenage Boss season 2 launched on NRK1 on 14th November 2012 at 7:45pm. The season premiere won the slot with an audience of 478,000 and a 33.2% market share. The second highest rated programme was TV2’s daily soap at 7:30pm which saw a 25.2% share, followed by Comedians At Work at 8pm which achieved a 15.6% share. All other programmes in the slot were below 10%. Episode 2 of the second season saw a rise to an overall 36.6% market share and 499,000 viewers. This episode also achieved an impressive market share with young audiences taking 29.5% of the 12-19 year old demographic. Episodes for the second season have also seen solid online viewing figures with the second episode viewed by more than 125,000 people in one week. Teenage Boss episode 2 was the most popular programme on NRK’s website during the week of broadcast, beating programming from across all genres.