Sex is the most important, most discussed topic among young people in the world. Threesome engages and compels young viewers by asking: what exists out there in the world of sex? Sexual topics are explored in an non-explicit, feel-good way.
Two young women and one young man move into an apartment together for eight weeks, on a mission to learn, discover and experience what the sexual world has to offer. Each week, the threesome is introduced to a new topic, each with three individual challenges. The first topic that they face is 'Are you good in bed? Each youngster than heads off to explore the challenge in a different way, one attending a course in masturbation, one tantric sex and one to the ‘oral school’. Animation sequences combine with fun facts and discussions on the topic.
Threesome is a non explicit and feel good way to reach a youth audience. After each mission the threesome tell and show each other what they have learned. Threesome rates four times above the channel average in Norway.
International:
Season produced for SVT's online channel in Sweden.
Winner of two awards at the Gullruten Awards in Norway, 2011
- Best new concept/new development
- Reality show of the year
· Nominee for Norwegian Emmy Gullruten 2012 - Best reality
Threesome Season 2 premiered on NRK3 on 9th November 2011 in the 9.30pm slot. Episode 1 rated more than 4 times the slot average with a market share of 18.2% against the slot average of 4.4%.
The premiere episode was the most watched show of the year to date for NRK3, achieving 268,000 viewers. This was a substantial increase on the second most watched show, Dating In The Dark which achieved 208,000.
NRK3 was Norway's biggest channel in the 20-29 demographic during the 9.30pm slot. Episode 1 achieved a share of 29.4% compared to the slot average for the demographic which sits at 5.5%.