Show Me Your Wardrobe - FORMAT
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Synopsis
Ever wanted to look inside someone else's wardrobe?

Show Me Your Wardrobe is the factual entertainment format that brings the fashion magazines to life. Based on the blog by A-list fashion photographer Jackie Dixon and best friend, model and designer Zara Martin, this show allows the public to delve inside a celebrity’s most private space – their wardrobe.

The blog on which the series is based has been endorsed and celebrated by big names such as Vogue and Elle magazines, making it a winning format for anyone interested in fashion advice. As the coolest and most glamorous show on the planet that covers biography, shopping, style, beauty and LOTS of clothes, Show Me Your Wardrobe is the perfect series for both women and men who are either interested in fashion, fascinated by celebrity gossip or clueless as to what to wear this season.

Each episode is presented by a fashion-savvy duo who invade the houses, and wardrobes, of celebrities; from film stars to footballers’ wives. They discuss their lives, upcoming appearances and most importantly, their personal views and preferences when it comes to fashion. Using headers such as “Show Me Your Best...” or “Show Me Your Worst...” the presenters are able to find out intimate and personal details about the celebrity through items in their wardrobe. Our presenters will also help viewers to mimic the style of their favourite celebs by offering high street alternatives for the featured outfits.

There are also opportunities for one-off specials, such as “Show Me Your Suitcase” or “Show Me Your Christmas Jumper” which also enable the presenters to visit bigger-name celebrities that they could not feature in the rest of the series.

The blog can be found here: http://showmeyourwardrobe.blogspot.co.uk/

Duration
30'
Definition
SD
Genre
Formats
Subgenre
Fashion
Producer
Alaska
Ratings

Show Me Your Wardrobe first broadcast on Sky Living (UK) at 8:30pm on 8th October 2012. The premiere episode achieved peak audience of 180,000 viewers. This was asubstantial increase on the channel slot average which sits at 60,200 viewers and a 0.24% market share. Over the course of the five episodes broadcast to date, Show Me Your Wardrobe has achieved an average 30% increase on theviewing figures achieved by the series previously occupying the slot.
Consolidated figures from Sky continue to rise week on week.
Ep 1 180K Ep 2 193K Ep 3 203K Ep 4 After Sunday’s extra show of SMYW, Ep 4 finally came in at just under 250,000 which is fantastic, 22% up on the previous week and 38% up on Ep1, a real grower.