Never Ever Do This At Home Canada
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Synopsis
Science, danger and comedy

Never Ever Do This At Home blends science, danger and comedy when hosts Teddy Wilson and award-winning comedian Norm Sousa conduct madcap experiments and test the limits of what a house can withstand – and beyond.



In each episode, Wilson and Sousa precariously mix, ignite, flood, explode, and otherwise wreak havoc on the contents of an old farmhouse in Brant County – no appliance or fixture is safe in their hands. In this unsuspecting house, the two dangerously unqualified hosts perform a series of compelling and volatile experiments – with side-splitting results.



Their haphazard trials reveal the legitimate physics and chemistry behind the cause and effect of their experiments – and outrageous consequences ensue when their curiosity overrides caution!



Which is precisely why viewers should NEVER EVER DO THIS AT HOME.

Duration
14 x 30'
Definition
HD
Genre
Entertainment
Subgenre
Events
Producer
INSIGHT PRODUCTIONS
Press

NEVER EVER DO THIS AT HOME LAUNCHES ON SPIKE TV TUESDAY, MAY 28

New Half-Hour Series Features Comical and Imaginative Stunts Using Items Commonly Found in the Average Person’s Home.

Spike TV will launch “Never Ever Do This At Home” on Tuesday, May 28 at 11:00pm ET/PT, a new half-hour acquired series that blends science, danger, and comedy with madcap experiments testing the limits of what a house can withstand – and beyond.The 13-episode series, produced by Toronto-based Insight Production Company Ltd. in association with Discovery Channel Canada and Bell Media, is based on a format devised by NRK and distributed by DRG.“Never Ever Do This At Home” is hosted by Teddy Wilson, current co-host of the daily Canadian entertainment talk show, “InnerSPACE,” and award-winning comedian Norm Sousa (“The Sketchersons”).

In each episode, Wilson and Sousa precariously mix, ignite, flood, explode, and otherwise wreak havoc on the contents of a charming farmhouse – no appliance or fixture is safe in their hands, not even the house itself.In this unsuspecting house, the two dangerously unqualified hosts perform a series of compelling and volatile experiments – with side-splitting results. Their haphazard trials reveal the legitimate physics and chemistry behind the cause and effect of their experiments – and outrageous consequences ensue when their curiosity overrides caution.“The combination of science, information, and humor will resonate with our ever-broadening audience,” said Tom Zappala, Executive Vice President, Programming and Scheduling, Spike TV.

“The instant we first saw this format we knew it was a winner,” said Jane Rimer, International Creative and Business Development at Insight. “We’re excited to pioneer the first English-language version. “This irresistible show has wide-ranging appeal for North American audiences and we know Spike TV viewers will have as much fun watching it as we did making it.”

Patrick Roberts, SVP International Sales at DRG who brokered the deal, adds: “Never Ever Do This At Home is a format that originated on NRK in Norway, which Insight and Discovery Canada then developed for an English-language audience. Now, together we have taken it to the U.S. with Spike. It is a real global success story and we are excited to be continuing the sale of the original format and launching this finished program to buyers at MIPTV.”

Ratings

Never Ever Premiere broadcast:
* Never Ever Do this at Home premiered on Monday 6th May 2013. The show averaged 257,000 P2+ / 160,000 A25-54 / 189,000 A18-49 over Monday night's two episodes. This is well above the time slot average (Mo 9-10p) for the year (+36% P2+, +67% A25-54, +91% A18-49) and the time slot average for the year (+36% P2+, +67% A25-54, +91% A18-49). * The show indusced a bump in the key 18-49 demo. * The 9pm and 9:30pm airings were the top two non-sports telecasts on Specialty TV (CDN+US) yesterday for A25-54 and A18-49 o The 9pm airing was #1 for A18-49 while the 9:30pm airing was #1 for A25-54 o The 9pm airing was also #1 for P2+ (9:30pm airing ranked 7th) * The A25-54 audience was 56% higher than the closest non-sports Specialty competitor in the 9-10pm ET time slot last night o The A18-49 audience was 40% higher than the closest competitor in the time slot