In this exciting daily show, The contestants, or ‘runners’, have only the clothes on their back, a camera and a very minimal spending budget for the day. Winning daily challenges earns the runners a larger sum of money. To claim this vital cash, contestants may have to parachute onto a football field, abseil down a building or learn to tango…the challenges are endless!
However, if the trackers catch them on camera their success is worthless and the runners get no money!
The hunt covers the whole country and lasts for five weeks. Viewers can watch the action throughout the week on TV and via internet and mobile updates. In a studio show at the end of each week, one team of runners are voted out by the public and replaced by a new pair of contestants.
In the final week, the last two runners will win a life-changing trip around the world.
International production history
Sweden: 1 season aired for TV4. (2002)
Position X increased viewing by 40% on Fridays.
Increased viewing in all target groups on Fridays +150% viewing among young women!