Based on the successful format The Farm, viewers
will experience their favourite celebrities in a way never seen before.
14 celebrities are thrown together to survive as
farmers without the luxuries they normally take for granted. They will stay
together on a deserted farm in the countryside and in order to survive, they
must learn how to live off the land.
Each week spent at the farm enables the celebrity to
earn €10,000 for a charity of their choice. One celebrity is evicted every week
and in the end there is only one winner – The Farmer of the Year - who earns €200,000
for the charity of choice.
THE FARM won the prestigious Norwegian Television Prize (Gullruten) for best competition reality format in 2013.
The Farm’s success started in Scandinavia and in Norway where the format is a true television phenomenon with TV2 finishing its broadcast of the eighth season in December. With an average of 870,000 viewers and an amazing 47% share it proved to be the best season ever. In Sweden TV4 ended their sixth season of the series in March. With an average of 835,000 viewers, an amazing 24% share and a TRP of 9.2, it is safe to say that THE FARM is on a strong global revival.
The Farm is set to make new records for the channel in the access prime time slot. In Slovakia, Markiza ended their third season of The Farm just before Christmas, again with great ratings. Also in Brazil The Farm had an amazing Fall celebrating its sixth season on TV Record. This global hit will continue to mesmerize audiences in 2013.