The Farm - VIP - FORMAT
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Synopsis
Celebrities are stripped of their luxuries in a challenge to see who will survive

 

Based on the successful format The Farm, viewers will experience their favourite celebrities in a way never seen before.

14 celebrities are thrown together to survive as farmers without the luxuries they normally take for granted. They will stay together on a deserted farm in the countryside and in order to survive, they must learn how to live off the land.

Each week spent at the farm enables the celebrity to earn €10,000 for a charity of their choice. One celebrity is evicted every week and in the end there is only one winner – The Farmer of the Year - who earns €200,000 for the charity of choice.


Duration
30' 60'
Definition
SD
Genre
Formats
Subgenre
Competition
Producer
Strix
Awards

THE FARM won the prestigious Norwegian Television Prize (Gullruten) for best competition reality format in 2013.

Ratings

The Farm’s success started in Scandinavia and in Norway where the format is a true television phenomenon with TV2 finishing its broadcast of the eighth season in December. With an average of 870,000 viewers and an amazing 47% share it proved to be the best season ever. In Sweden TV4 ended their sixth season of the series in March. With an average of 835,000 viewers, an amazing 24% share and a TRP of 9.2, it is safe to say that THE FARM is on a strong global revival. The Farm is set to make new records for the channel in the access prime time slot. In Slovakia, Markiza ended their third season of The Farm just before Christmas, again with great ratings. Also in Brazil The Farm had an amazing Fall celebrating its sixth season on TV Record. This global hit will continue to mesmerize audiences in 2013.