The search is on for the new face of a very popular extreme sports brand. Who will have the charisma, the strength and the personality to live up to the physical challenges while keeping their cool?
Which girl will rise to the top after surviving each duel? The winner will get to represent the brand, and everything it stands for, around the world for a whole year.
In Rough, Tough and Beautiful, twelve girls are gathered at a camp site in a stunning location - where they live, sleep, play and compete against one another for ten incredible weeks.
Two teams will be formed each week. Allegiances will grow, friendships will be tested. The pressure is on at all times. At the end of each episode, the host and ultimate judge will pick two competitors from the losing team to go head to head in a duel. One girl will be eliminated per episode. Only the strongest,the toughest will remain.
In the final stage, all challenges are individual. Everyone is up for themselves.
One by one they will have to leave the group after breathtaking competition and fearless duels. The games and duels vary from episode to episode – and are all linked to the brand values.
Forget all you know about models - these girls are so much more!
In the end there is only one winner - who will take the crown for being Rough, Tough and Beautiful?
Key Format Points
Host is owner of the brand
Teams divided into two for initial challenge
One duel at the end between two girls- chosen by host
One elimination per episode
Series 1 premiered on Thursday 26th September 2013 at 8.30pm.
The first Episode had a 19% commercial share and a 28% share in demo20-29 yrs old. This trend continued into the second episode, with strong sharesin 20-29 yrs old demo for both men and women. The first two episodes werewatched 20,000 times online (phone and web) in the first two weeks of airing.