Slow TV - FORMAT
Synopsis
Slow down and share the moment with the world
Norwegian public broadcaster NRK started the Slow
revolution five years ago by simply covering a complete seven hour train ride…
in real time. It was a bold move, a clever stunt that baffled the viewers as
much as the local press and it didn’t take long for the magic of the experience
to fascinate the audience, who couldn’t stop watching, tweeting and sharing the
moment with the world.
It was weird, it was wonderful and it was shared by
the whole country and the international press.
SLOW TV got
it’s very own TED TALK!
Definition
SD
Genre
Formats
Subgenre
Events
Producer
NRK
Press
Named as Best New Format of 2013 by TBI: http://tbivision.com/features/2013/12/tbis-2013-in-review-part-one/189531/
Ratings
NRK2, which usually has a market share of 5%, gained a whopping 36% market share on average.