Slow TV - FORMAT
Click here to screen
Synopsis
Slow down and share the moment with the world

Norwegian public broadcaster NRK started the Slow revolution five years ago by simply covering a complete seven hour train ride… in real time. It was a bold move, a clever stunt that baffled the viewers as much as the local press and it didn’t take long for the magic of the experience to fascinate the audience, who couldn’t stop watching, tweeting and sharing the moment with the world.

It was weird, it was wonderful and it was shared by the whole country and the international press.

SLOW TV got it’s very own TED TALK!

http://www.ted.com/talks/thomas_hellum_the_world_s_most_boring_television_and_why_it_s_hilariously_addictive?language=en

Definition
SD
Genre
Formats
Subgenre
Events
Producer
NRK
Press

Named as Best New Format of 2013 by TBI: http://tbivision.com/features/2013/12/tbis-2013-in-review-part-one/189531/

Ratings

NRK2, which usually has a market share of 5%, gained a whopping 36% market share on average.