Your record collection, the contents of your fridge, the colours in your closet, the cosmetic products in your cabinet…. To the trained eye, these elements will be a precise reflection of who you are, what you do and even who you live with.
In Who Lives Where two marketing and advertising experts visit three different homes and share their specialised comments and reflections on what they see… The host will ask the experts specific questions while they observe and dissect what they see around them: what perfume the owners wear, furniture choices and the art on the walls… everything can help the experts identify the sort of people that live in a home.
Afterwards they will both receive some information about the families: names, ages, professions and a photo of each one of the six people and children who live in these houses.
Their job is to guess WHO LIVES WHERE. The experts stand by a magnetic board and have to match the pictures of the homes with the photos of the people. The three families stand beside them whilst the experts are guessing.
They earn a point for each correct person and whoever gets the most points is the winner of each episode.
The results are often surprisingly accurate. After all, your home is ultimately an extension of who you are.
Key Format Points
Two marketing and advertising experts visit three different homes
The host will ask the experts specific questions while they observe and dissect what they see around them
Afterwards they will both receive some information about the families: names, ages, professions and a photo of each one of the six people and children who live in these houses
The experts stand by a magnetic board and have to match the pictures of the homes with the photos of the people
The three families stand beside them whilst the experts are guessing
They earn a point for each correct person and whoever gets the most points is the winner of each episode
Who Lives Where originally aired on Thursday 11th July 2013 on TV2 Denmark.
Season 2 premiered on Wednesday 26th march at 8pm
Who Lives Where had an average share of 29.3%, and the show performed 50% over channel average in the slot – particularly popular with female viewers. (background: Channel average in 3+ is 20%)