Life in the big city is becoming fast and furious. We all have hectic schedules and as we rush to get on with our lives we become less considerate and aware of others around us, especially in public spaces and crowded environments!
Hands up, we can all be blamed for pushing people out of the way when we are in a hurry or get irritated by fellow passengers on public transport.
However, although we don’t always show it, everyone has goodness within and perhaps by changing just one aspect of society, we will be able to make the cities we live in a better place.
In 100 Days Of, one celebrity host is campaigning to change the attitude of the country in just 100 days. In each episode, the format will aim to improve tolerance, love, health, happiness, the city’s cleanliness or even the nation’s sex life, by generating awareness and urging us all to change our everyday attitudes towards fellow citizens.
Our popular host will set up a plan which will help send his message to the nation, creating a buzz throughout all social media and ad campaigns on the streets of every city. After 100 days, he will measure and evaluate how much he has achieved through his quest. How many ‘likes’ will he get? Are his hashtags leading on Twitter? Will there be public debate and discussion on television? Ultimately, will we all be nicer to each other?
To make the mission a success and spark a real change, the host will use vox pops, pictures and videos from his own personal experience and expert opinions to try and unravel the nation’s behaviour; and enlist the help of friends, the local authorities, celebrities and advertising experts to make meaningful campaigns that spread the 100 Days Of message.