Tasty Riders - FORMAT
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Synopsis
Hit the road with our celebrities

This stripped reality-competition format explores the country’s local culinary delights and cultures, as four celebrities take to the road to prove they’re in touch with their origins while showing off their skills as hosts and travelling guides.

Each week our four stars hit the road on the Tasty Riders’ bus to travel the county. Each day one celebrity will be the ‘host of the day’ as they take the other three celebrities to visit the town where they were raised: showing the sights, discussing their upbringing and preparing a special meal made up of local delicacies. 

Along the way we meet townspeople, learn their traditions and get a real feel for the different town cultures. The celebrity host must show their tour guide talents and local knowledge before winning their guests over at a dinner party with local entertainment.

At the end of each episode, the three ‘judge’ celebrities award points to their ‘host of the day’. The celebrity with the most points at the end of the week is awarded the winning title.

Paprika Latino for TV3 (Latvia)

Duration
40'
Definition
SD
Genre
Formats
Subgenre
Biography
Producer
Paprika Latino
Production Year
2014
Ratings

Across the pilot week, the series peaked with a 21% share in the target age group (15 - 49). This is an impressive share as the pilot week aired in a 8:20pm slot which is usually reserved for drama. A full commissioned series will run in a 6:00pm slot.