Sell Me The Answer premiered on Sky One (UK) on Monday 9th November 2009. The series consistently gained viewers and comfortably outperformed the lead-in series by over 30%. 

Sell Me The Answer Switzerland first broadcast under the name 'Traders' on Thursday 20th October 2010. The series achieved fantastic ratings averaging a 22% share across all 3 seasons. It regularly sat within the 3rd highest rated entertainment show in the region. 

In India the format is one of the most popular and successful, sitting alongside the likes of Who Wants To Be A Millionaire and Deal or No Deal. The Bengali version first aired on Monday 21st May 2012 and raised Sanada's slot from 2.1% to 3.5%.