Catch Phrase launched on ITV (UK) on Sunday 7th April at 6:45pm. The debut episode achieved outstanding ratings, peaking with an audience of 5.1 million and a market share of 23%. Over the course of the programme, the average viewing figures sat at 4.4 million viewers and 21.2% share. This was a substantial increase on the channel slot average of 3.8 million / 17.5% share, and a considerable improvement on the figures achieved by the programme in the slot the week previous sat at 3.1 million and 15.23% share.