Never Ever Premiere broadcast:
* Never Ever Do this at Home premiered on Monday 6th May 2013. The show averaged 257,000 P2+ / 160,000 A25-54 / 189,000 A18-49 over Monday night's two episodes. This is well above the time slot average (Mo 9-10p) for the year (+36% P2+, +67% A25-54, +91% A18-49) and the time slot average for the year (+36% P2+, +67% A25-54, +91% A18-49).
* The show indusced a bump in the key 18-49 demo.
* The 9pm and 9:30pm airings were the top two non-sports telecasts on Specialty TV (CDN+US) yesterday for A25-54 and A18-49 o The 9pm airing was #1 for A18-49 while the 9:30pm airing was #1 for A25-54 o The 9pm airing was also #1 for P2+ (9:30pm airing ranked 7th)
* The A25-54 audience was 56% higher than the closest non-sports Specialty competitor in the 9-10pm ET time slot last night o The A18-49 audience was 40% higher than the closest competitor in the time slot