The program premiered the 21st of December 2003 initially attracting 500.000 viewers.
Flying start for A chef in the family celebrity. The first episode reached a share level of 14,6% in key demographics 15-44 despite a challenging time slot and tough competition.
At the 2nd episode of The Celebrity Chef format, the series reached its astonishing peak. 721.000 viewers watched the show, generating over 24% share. The average share was 19% in key demographics 15-44 years.
The Swedish version of the Celebrity Chef format has attracted the young female audience to a large extent. With an average rating of 8% among women aged 15-44 the program was very successful in this commercially attractive target group. The corresponding figure for men (15-44 years) was 6%.