Backtrack Denmark was the most watched program in the population overall, with an average rating of 13% in all target groups. Backtrack had 90% more viewers than its most challenging competitor, the financial magazine on DR1!
Backtrack Denmark achieved excellent share levels, especially in the young and commercially very attractive target group 15-44 years. 34% average share was achieved, which shows the strength of the format.
Backtrack Sweden has achieved great popularity among female target groups, generating in viewing levels high above average. Women 25-59 years: 11,4% share vs. All 15-44 years: 8,0% share.
The Norwegian version of Backtrack reached its peak at the second episode. About 220.000 viewers watched the show, generating in 24,6% share in key demographic 20-34 years despite tough competition.
Over 1 million Dutch viewers watched the opening episode in Holland.
The Germany version of ‘Backtrack’ peaked at 1.130.000 viewers!
The channel average of ATV+ increased 40% thanks to the Austrian series of ’Backtrack’.