Series 11 premiered on Sky one on the 21st July 2016. It achieved a share of 1.9% with a total audience of 344k, beating the average channel share by +122%. 

In adults 16 – 24: BEAT AVERAGE CHANNEL SHARE BY +489%

In adults 25 – 34: BEAT AVERAGE CHANNEL SHARE BY +155%

In adults 34 – 44: BEAT AVERAGE CHANNEL SHARE BY: +100%