Series 11 premiered on Sky one on the 21st
July 2016. It achieved a
share of 1.9% with a total audience of 344k, beating the average
channel share by +122%.
In adults 16 – 24: BEAT AVERAGE CHANNEL SHARE BY
+489%
In adults 25 – 34: BEAT AVERAGE CHANNEL SHARE BY
+155%
In adults 34 – 44: BEAT AVERAGE CHANNEL SHARE BY:
+100%